Say what you will about the Raptor, but apparently Ford can't make them fast enough….
Ford can't seem to build F-150 SVT Raptors fast enough. The off-road-ready trucks have been one of the Blue Oval's most reliable sellers, with record sales in eight of the last 10 months and a 14-percent jump in 2013. That's impressive enough, considering that the least expensive Raptor starts at $44,000. Factor in the modded F-150's fuel economy (it's rated at 11 miles per gallon in the city and 16 on the highway) and a national average gas price, as of this writing, of $3.55 per gallon, and its success is as unlikely as Ford's home team, the Detroit Lions, winning the Super Bowl this year (sorry, Lions fans, we're just quoting the experts in Vegas...).
Yet for some reason, Raptors spend an average of just 15 days on dealer lots before being snapped up, which is a quarter of the 60-day industry average. According to Ford's truck group marketing manager, Doug Scott, it's capability that keeps the Raptor selling strong. "What's helping drive Raptor sales is that Raptor delivers unmatched off-road performance to our customers. Raptor is also proof of our commitment to offer a truck for every customer and continuously improving them to meet our customers' evolving needs."
To address the strong demand for Raptors, Ford will bump production from three trucks per hour to five. Not much, we agree. But building an extra 48 trucks per day, at most, seems like a prudent way of addressing demand without oversaturating what is ultimately a niche market. Check out the press release below for more.
2014 will see a Raptor "Special Edition" available, which is basically all cosmetic and luxury upgrades.
No mechanical upgrades, horsepower and torque , 4.10 gears etc, all remain the same.
I'd pass on the graphics package…
Not a fan of the cheap plastic, silver surround on the centre console of my FX4, disappointing to see it on the new Raptor as well..
The centre stack layout is identical to the FX4, as well as the LCD screen between the speedo and tach.
Basic layout of the gauges is the same as the FX4, only in blackface, which is good.
Molten Orange inserts are no longer available, new for this year as part of the Special Edition is brick red accents…
Not sure about the headrests in the trim colour, I think they would have been better left black.
Like the new wheel design, like it a lot.
Only one thing missing from this picture…