Just had a chance to watch the whole video, first time through I only got as far as the pop up ricer wing.
Interesting with the dual dumps out the back, as opposed to the traditional side dumps.
The designers of the Atlas obviously spent some time here on fordtough, as they blatantly stole Travis's idea of LED's under the bed rails. lol
110 V outlet at the back of the bed..nice touch.
Built in ramps are a great idea, but they looked to be so smooth that you'd never get any traction when they were wet/muddy.
To be perfectly blunt, hated the interior, thought it sucked balls.
Too much chrome and cheap looking silver plastic on the interior, instrument panel was vague, seats looked uncomfortable. Blech.
Speaking of chrome, too much chrome on the exterior as well, too blingy for my tastes.
Wheel styling isn't terrible, interesting that they appear to be installed with 20 or 22 inch BFG All Terrains. But what's up with those wheel louvers?
Front skid plate under the bumper is a baby version of the Raptor's...
Tail lights look like ass.