Join Date: Jul 2017
Location: Fort McMurray, Alberta
Disappointing Day at the Dealership
So I have a 2010 F-150 Lariat 5.4, skid plates, max trailer tow, 20" wheels, tailgate step, rear view camera, two tone paint, 3.73 limited slip axle, 4x4 with 5.5' box that I bought brand new 7 years ago in August. The Ford employee pricing was in effect at the time. The MSRP was $52,919 and the price I got with the incentives was $40,269. I didn't do any haggling as I felt the price was pretty fair and they threw in about $1k in extras. My salesman was really good and overall I enjoyed the buying experience.
First, the trade in value. My truck is in excellent condition. The only negatives are it has one door ding and needs a new windshield, that's it. It only has 96,000km. My truck is being advertised for generally in the mid to high 20's. They offered me $13,400. I scoffed and said another dealership offered me $17k without even looking at it, they just took the VIN (true story). They came back with $17,500. I told them to forget the trade in and I'd sell it myself if they couldn't give me at least $20k for it.
Next, we started talking numbers for the new truck. A 2017 Lariat, with the same options my current one has plus a few additional options. The basic MSRP for the one I want is $57,499 and with everything else it balloons to $65,799. After the same Ford employee adjustments it's $53,216. I expected to be able to negotiate somewhere in the $46k range before taxes, maintenance package, and extended warranty. I just cannot believe they would be losing money on this truck if they got $46k for it. They would NOT budge an inch from this price, saying they simply couldn't. The saleswoman was very nice while we argued the reasons for such a vast difference in price from a 2010 Lariat to a 2017 Lariat and so on. She went back three times to talk to the manager before he came out and said they "couldn't" go below the Ford employee price. So I left.
I got a call from the saleswoman a few hours later asking if I had changed my mind. I said no, but thank you for your time. She said Ok, if you change your mind let me know.
Am I way out to lunch here? The pricing for new trucks now just seems insane. Even if I tried to get essentially the same 2017 Lariat as I have 2010, the price would only be a few grand less. I expected to pay more in 2017 than I did in 2010, but the difference just seems crazy.
Anyone else recently buy a new truck? What was your experience?