Disappointing Day at the Dealership - FordTough.ca - Home of Canadian Ford Truck Enthusiasts
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post #1 of 22 (permalink) Old 08-07-2017, 11:22 PM Thread Starter
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Disappointing Day at the Dealership

So I have a 2010 F-150 Lariat 5.4, skid plates, max trailer tow, 20" wheels, tailgate step, rear view camera, two tone paint, 3.73 limited slip axle, 4x4 with 5.5' box that I bought brand new 7 years ago in August. The Ford employee pricing was in effect at the time. The MSRP was $52,919 and the price I got with the incentives was $40,269. I didn't do any haggling as I felt the price was pretty fair and they threw in about $1k in extras. My salesman was really good and overall I enjoyed the buying experience.

First, the trade in value. My truck is in excellent condition. The only negatives are it has one door ding and needs a new windshield, that's it. It only has 96,000km. My truck is being advertised for generally in the mid to high 20's. They offered me $13,400. I scoffed and said another dealership offered me $17k without even looking at it, they just took the VIN (true story). They came back with $17,500. I told them to forget the trade in and I'd sell it myself if they couldn't give me at least $20k for it.


Next, we started talking numbers for the new truck. A 2017 Lariat, with the same options my current one has plus a few additional options. The basic MSRP for the one I want is $57,499 and with everything else it balloons to $65,799. After the same Ford employee adjustments it's $53,216. I expected to be able to negotiate somewhere in the $46k range before taxes, maintenance package, and extended warranty. I just cannot believe they would be losing money on this truck if they got $46k for it. They would NOT budge an inch from this price, saying they simply couldn't. The saleswoman was very nice while we argued the reasons for such a vast difference in price from a 2010 Lariat to a 2017 Lariat and so on. She went back three times to talk to the manager before he came out and said they "couldn't" go below the Ford employee price. So I left.

I got a call from the saleswoman a few hours later asking if I had changed my mind. I said no, but thank you for your time. She said Ok, if you change your mind let me know.


Am I way out to lunch here? The pricing for new trucks now just seems insane. Even if I tried to get essentially the same 2017 Lariat as I have 2010, the price would only be a few grand less. I expected to pay more in 2017 than I did in 2010, but the difference just seems crazy.

Anyone else recently buy a new truck? What was your experience?
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post #2 of 22 (permalink) Old 08-08-2017, 08:40 AM
 
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Hey, welcome to fordtough.ca. Employee Pricing incentives are about as good as it gets, I've always been treated fairly with trade ins and pricing, good luck with the search !!

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post #3 of 22 (permalink) Old 08-10-2017, 11:00 PM
 
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Truck prices are way up, I don't think those prices are bad for what you're looking at. The trade in value they offered doesn't surprise me either, they are in the business of making money not giving you top dollar for your trade. I can understand your frustration/disappointment with things being so different from last time but unfortunately I don't think the situation will change.

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post #4 of 22 (permalink) Old 08-11-2017, 08:43 AM
 
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Havng been through this twice in the span of a week, your trade in isn't exactly "excellent condition" if it needs a windshield.....right there the dealership has to spend $750 on your trade in just to safety it and put it on the lot to try and sell it.

As far as the 2017's go, seven years is a long time and its a little unreasonable I think to assume that prices won't go up.

You've got newer technology, new engine choices ( 5.4L is pretty much obsolete) and a whole new style with aluminum body panels, like it or not, thats how things go with the industry.

Sounds like you should stick with no payments and your 2010. lol

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post #5 of 22 (permalink) Old 08-15-2017, 02:18 PM
 
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Not unreasonable to expect higher prices. Check out comparable Dodge and GMC pricing for same options
and then check your heart rate.

Such is life. Just passing through.

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post #6 of 22 (permalink) Old 08-16-2017, 04:10 PM Thread Starter
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post #7 of 22 (permalink) Old 08-16-2017, 04:51 PM
 
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post #8 of 22 (permalink) Old 08-16-2017, 04:51 PM
 
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