New Main Sponsor for the Craftsman Truck Series in 09
Craftsman leaving series? UPDATE 2 - Official announcment: Hearing that Sears Craftsman will be leaving as sponsor of the Truck Series following the 2008 season. The announcement is expected to be made within the next few days, possibly as early as tomorrow.(12-3-2007)
UPDATE: Craftsman will be out as title sponsor of NASCAR's truck-racing series beginning with the 2009 season, The Star has learned. No new title sponsor has been found to replace Craftsman, but a search will soon be getting under way, said Steve Phelps, marketing director for NASCAR. He said he believes NASCAR will have little problem finding a new title sponsor because of the increasing popularity of the series. "We haven't started a search, per se," Phelps said. "But what we want to try to do is identify companies that we believe would be a great fit for the series and a great fit for the fan base. So we'll get out there in 2008, the new year, and start discussions with new companies. No real timelines on when it's going to get done. But it will obviously get done." Craftsman's contract with NASCAR ends after the 2008 series. Craftsman has been the title sponsor since 1995, the year NASCAR founded the series. Over the past 13 series, the trucks have featured some of NASCAR's best racing. Television ratings in terms of total viewership have grown every season. Scott Howard, manager of marketing partnerships and activation for Sears, said his company had been in discussions with NASCAR about continuing sponsorship of the series for the past several months. But, he said, "We have come to the decision that we're going to be giving up our title sponsorship to the NASCAR Craftsman Truck series at the end of 2008. We are fully committed to the series until the end of next season." Howard said that Craftsman does not plan to withdraw fully from NASCAR. He said his company will continue exploring efforts to maintain a presence in the series.(Kansas City Star)(12-3-2007)
UPDATE 2: The National Association for Stock Car Auto Racing has begun marketing entitlement sponsorship of the NASCAR Craftsman Truck Series beginning with the 2009 season. This follows a decision by Sears that its Craftsman brand will forgo its sponsorship rights following the 2008 season. "Craftsman has been a great, longstanding partner and intends to remain in the sport," said Steve Phelps, NASCAR Chief Marketing Officer, in a joint announcement with Sears. "The current series name will continue through the 2008 season with the same great commitment Craftsman has demonstrated throughout its 13-year history as the series' entitlement sponsor." "The NASCAR Craftsman Truck Series represents some of the world's best racing; the season championship has been determined in the final race of the year in 12 of 13 seasons - including 2007," Phelps said. "The series continues to attract some of NASCAR's most avid fans because of its intense, side-by-side competition." "Craftsman has been the sponsor of the NASCAR Craftsman Truck Series since its inception in 1995 and since then we have developed strong relationships with millions of loyal NASCAR fans we value greatly," said Scott Howard, Manager of Marketing Partnerships for Sears. "While we will be relinquishing title sponsorship of the NASCAR Craftsman Truck Series at the end of 2008 we continue to explore new opportunities within NASCAR."(NASCAR PR)(12-4-2007)
UPDATE: Craftsman will be out as title sponsor of NASCAR's truck-racing series beginning with the 2009 season, The Star has learned. No new title sponsor has been found to replace Craftsman, but a search will soon be getting under way, said Steve Phelps, marketing director for NASCAR. He said he believes NASCAR will have little problem finding a new title sponsor because of the increasing popularity of the series. "We haven't started a search, per se," Phelps said. "But what we want to try to do is identify companies that we believe would be a great fit for the series and a great fit for the fan base. So we'll get out there in 2008, the new year, and start discussions with new companies. No real timelines on when it's going to get done. But it will obviously get done." Craftsman's contract with NASCAR ends after the 2008 series. Craftsman has been the title sponsor since 1995, the year NASCAR founded the series. Over the past 13 series, the trucks have featured some of NASCAR's best racing. Television ratings in terms of total viewership have grown every season. Scott Howard, manager of marketing partnerships and activation for Sears, said his company had been in discussions with NASCAR about continuing sponsorship of the series for the past several months. But, he said, "We have come to the decision that we're going to be giving up our title sponsorship to the NASCAR Craftsman Truck series at the end of 2008. We are fully committed to the series until the end of next season." Howard said that Craftsman does not plan to withdraw fully from NASCAR. He said his company will continue exploring efforts to maintain a presence in the series.(Kansas City Star)(12-3-2007)
UPDATE 2: The National Association for Stock Car Auto Racing has begun marketing entitlement sponsorship of the NASCAR Craftsman Truck Series beginning with the 2009 season. This follows a decision by Sears that its Craftsman brand will forgo its sponsorship rights following the 2008 season. "Craftsman has been a great, longstanding partner and intends to remain in the sport," said Steve Phelps, NASCAR Chief Marketing Officer, in a joint announcement with Sears. "The current series name will continue through the 2008 season with the same great commitment Craftsman has demonstrated throughout its 13-year history as the series' entitlement sponsor." "The NASCAR Craftsman Truck Series represents some of the world's best racing; the season championship has been determined in the final race of the year in 12 of 13 seasons - including 2007," Phelps said. "The series continues to attract some of NASCAR's most avid fans because of its intense, side-by-side competition." "Craftsman has been the sponsor of the NASCAR Craftsman Truck Series since its inception in 1995 and since then we have developed strong relationships with millions of loyal NASCAR fans we value greatly," said Scott Howard, Manager of Marketing Partnerships for Sears. "While we will be relinquishing title sponsorship of the NASCAR Craftsman Truck Series at the end of 2008 we continue to explore new opportunities within NASCAR."(NASCAR PR)(12-4-2007)
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